Chef's Smart Choice continues to be the best own brand range for quality and price.

At 3663 we pride ourselves on our own brand catering range – Chef's Smart Choice. There are over 700 lines in the range and with every product you can be sure of consistent quality at a good price.

To make sure customers have the best choice of own brand products we regularly review our range and develop new products. Every product is blind tested and benchmarked against our competitors on quality and price – we aim to be better on both.

The range includes all the essentials a chef needs to create a superb meal at a competitive price: ready meals, fish, potato products, meat, poultry, cheese, frozen vegetables, ice cream, bread, pastries, canned fruit and vegetables, coffee, biscuits, cereals, stuffings, nuts, pasta, rice, pickles, preserves, dressings, sauces, soups, herbs and spices.

Chef's Smart Choice packaging is colour coded to reflect temperature bands for quick and easy storage, product codes and descriptions are clear for quick identification and instructions and information panels are easy to read.

Have you seen our new look…?

Chef's Smart Choice (pdf 498kb)