After breakfast, dinner is the most popular food occasion for visitors to use hotels, why not try our exciting new range of exclusive wines under the ViVAS brand to enhance your offer? We have even matched our wines to foods for you.
For guests staying at hotels, the hotel restaurant was often not as appealing as ‘going out’, and only really used by guests who arrived too late to go anywhere else, were on a package, or could not be bothered to leave the hotel. This trend seems to be lifting and many hotel restaurants are turning into destinations in their own right. Offering signature dishes offers differentiation in a competitive market and grows the restaurant’s reputation to the wider consumer market. 3663 Whites ranges encompasses unique and exclusive starters, mains, accompaniments and desserts, all ready for chef to cook and finish with their own signature.
Hotels can offer a variety of occasions, business travellers account for around 40% of all visitor occasions, however they contribute only 23% towards the total catering revenues. More profitable areas are banqueting which offers the opportunity to market to the local community. Marketing the restaurant in the same manner with packages and meal deals would encourage more local visitors as long as the restaurant had the right menu, atmosphere and setting to give it credibility. |